Hello@customtoys.com
01304 806 960
No cut corners, no fluff - except the good kind. You won’t have to chase factories, manage approvals, or panic-Google safety regulations at 2am.
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Sew It Begins
We don’t do templates. We don’t do shortcuts. We do high-end, high-standard plush toys. Designed from scratch, built to last, and made to meet the strictest safety regulations across the UK, EU, US, UAE. With years of experience (and more compliance paperwork than we care to admit), we’re the team global brands trust when they need custom plushies that looks the part and passes every test with flying colours.
From Concept to Delivery
Whether you’ve already got a character design or just a vague sketch, we work with what you’ve got, or start from scratch to create something that actually aligns with your brand, your goals, and your general world domination plans. Every stitch, every shade, every squishy little limb is considered. Because we’re not here to make ‘just a plush.’ We’re here to make your plush, and make sure it does the job you need it to.
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The Ideal Solution for Your Budget
Our team knows all the tricks to lower unit costs without stripping away the charm, detail, or irresistible squishiness that makes high-end plush feel… well, high-end. We’re talking custom plush that looks like it belongs on a collector’s shelf, but was costed out with a calculator, a cup of tea, and a deep understanding of what "budget-friendly" really means.
Price Calculator →Expand to Create Collections!
Build out cohesive plush ranges that don’t just look great side by side, they’re built to drive repeat engagement and brand loyalty. We know how to carry key design elements across styles, keeping your world visually consistent while giving each piece its own personality. Whether you're expanding an existing range or launching something entirely new, we make sure every plush feels like it belongs, and keeps people coming back for the next one.
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Sustainability
Build your plush toys with recycled rPET stuffing, recycled polyester outer materials, and fully recycled or biodegradable packaging - all without compromising on quality or feel. On top of that, we can plant trees to more than offset the carbon footprint of your entire production run!
Whether you're taking your first steps toward going green, or levelling up your existing sustainability strategy, we’ll help you deliver a product that feels good and does good.
Turn them into Bag Charms!
Want your custom plush to go places? We can turn your cuddly creation into a bag charm or keychain. The kind people actually collect, not lose in the sofa. They're compact, premium, and wildly popular with everyone from kids to CEOs (true story). Perfect for merch, giveaways, or adding a little personality to every zip, strap, or lanyard they cling to.
Get STarted →Do More With Swingtags!
Never underestimate the power of a good swing tag. They’re your brand’s secret weapon. Add a QR code and suddenly your plush is sending people straight to your website, campaign, or wildly specific landing page. Use it to share your story, spread the word, or make your toy feel even more collectable. Because nothing says 'premium' like a tag that looks far too nice to throw away.
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"Meep, meep meep meep meep meeeeep meep meep meep." - G3N
...Translate?Helping the World's Leading Brands Increase...
Brand Loyalty
There are loads of ways to approach a project, but only one that’s perfect for your goal. Tell us what success looks like, and we’ll make sure every product choice gets you there. No guesswork. Just great results. So, what’s this for? A showstopper event, a story worth telling, or your next best-seller?
The Right Stuff(ing) ...Sorry
Whatever your end goal - whether it’s charming potential clients, making your mascot the unofficial mayor of your next trade show, or simply not handing out another sad tote bag, we’ve got a solution for that. In fact, we’ve probably got five. There’s no one-size-fits-all approach here (we’re not selling hats), so we’ll work closely with you to figure out what makes the most sense for your brand, your budget, and your big idea.
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1,000+
Successful projects delivered to happy clients!
1,000,000+
Over 1,000,000 individual toys created!
8,000+
Over 8,000 individual trees planted to offset carbon emissions and do our bit for the planet!
40+
Google 5 Star reviews from happy clients.
HOTcraze Ltd T/A Custom Toys UK 2025