Hello@customtoys.com
01304 806 960
Whether you’re launching a hero product, building out a range, or adding merch to your brand’s revenue stream, we know what sells. And how to make it irresistible.
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Built for Shelves, Designed to Sell
If you're creating toys for retail, they need to do more than look cute. They need to sell. That’s where we come in. We design custom toys that are not just brand-aligned, but shelf-ready, high quality, fully compliant, and built to hold its own next to the big names.
Custom plush, built to sell
Build bespoke plush toys for your shop that are more than just shelf-fillers. From Haribo to Vaquera, we’ve helped brands create high-quality, character-led merch that actually sells. Whether you're after cute, quirky, or full-on collectable, we'll work with you to turn your idea into a custom plushie your customers will want to take home (and maybe name).
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Fame looks good in Velboa
We’ve helped global names turn their brand into something you can cuddle, and, let’s be honest, who wouldn’t want that? From Jack Irving's work to Jeremy Clarkson’s farm shop, and even darts legend Stephen Bunting’s fanbase, our toys have travelled far and wide. Because a loyal fan deserves more than a like and a lanyard.
Get Started →Build a brand people recognise
A good custom plushie doesn’t just sit pretty. It works. It builds brand recognition, sparks conversation, and gets your logo into living rooms, bedrooms, and Instagram stories. Unlike most merch, a plush toy sticks around. It’s the kind of thing people keep, share, and actually care about. And when your brand has a face (or fins, or fur), people remember it.
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Do More With Swingtags!
Swingtags are your chance to tell a story, boost perceived value, and turn your custom plushie into a collectible. Whether it’s witty product copy, limited edition numbering, or a QR code that leads to a secret fan club (or just your Instagram, we won’t judge), the right tag adds purpose, polish, and a sprinkle of “Ooh, I want one of those.”
Get Started →The Right Stuff(ing) ...Sorry
Whatever your end goal - whether it’s charming potential clients, making your mascot the unofficial mayor of your next trade show, or simply not handing out another sad tote bag, we’ve got a solution for that. In fact, we’ve probably got five. There’s no one-size-fits-all approach here (we’re not selling hats), so we’ll work closely with you to figure out what makes the most sense for your brand, your budget, and your big idea.
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1,000+
Successful projects delivered to happy clients!
1,000,000+
Over 1,000,000 individual toys created!
8,000+
Over 8,000 individual trees planted to offset carbon emissions and do our bit for the planet!
40+
Google 5 Star reviews from happy clients.
HOTcraze Ltd T/A Custom Toys UK 2025