Hello@customtoys.com
01304 806 960
Plushies that spark reviews, boost brand loyalty, and start conversations, all without a single push notification. Whatever you’re aiming for, they’ll get people talking.

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We help brands stand out at events by turning their mascot, logo, or weird internal in-joke into a collectible figurine people actually want. Then we bake in smart tech so you know who took it, when they scanned it, and what happened next. It’s not just a giveaway. It’s a lead-gen machine disguised as a toy. If your current swag isn’t working overtime, why are you still paying for it?
Characters shows up in selfies, sit proudly on desks, and become the unofficial face of your campaigns. Way more charming than another slide deck. Our clients use plushies to build instantly recognisable brand icons. The kind that rack up thousands of likes, get shared across socials, and even end up with their own fan accounts. When your audience wants to engage, recognition doesn’t just grow - it explodes!
Build your Following →



Yes, our toys are adorable. But they’re also ethically made, insanely soft and impressively green. We offer recycled materials that still feel top-tier (no scratchy nonsense), recycled packaging, and even have the option to plant a tree for every toy you order. So you can grow your brand and a small forest. Without compromising on quality or feel.
Sustainability →Our clients’ plushies have made it into the hands of journalists, onto front pages, and even into the occasional prime-time segment. By turning your brand into something people want to photograph, post about, and write stories on, you’re not just getting attention - you’re spreading your message, your values, and your goals to an audience far beyond your usual reach.
Read The Story Here →


If it’s five-star reviews you want, it helps to hand out five-star bears. AO’s delivery drivers now come armed not only with appliances but with adorable custom plush versions of Bear too. When a family opens the door expecting a fridge freezer and ends up with a bear for the kids? That small, thoughtful gesture creates a lasting impression. The kind people want to share. It turns a routine delivery into something memorable. A simple gesture that builds trust, smiles, and yes, often leads to great reviews without anyone having to ask.
Start My Project →Every so often, we’re reminded why we do what we do, and nothing brought that home more than a letter we read about Patches, the bespoke plush created for the Childhood Tumour Trust. One family shared how, after giving Patches to their daughter and explaining that he had NF1 too, just like her, she quietly began to cry. When they asked if she was okay, she simply said: “I love him. I just love him, and he is my friend.” Patches now helps the CTT raise vital awareness and funds, selling 50 units a day, and touching lives in ways we never imagined a toy could.
Start My Project →
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"Meep, meep meep meep meep meeeeep meep meep meep." - G3N
...Translate?
Whatever your end goal - whether it’s charming potential clients, making your mascot the unofficial mayor of your next trade show, or simply not handing out another sad tote bag, we’ve got a solution for that. In fact, we’ve probably got five. There’s no one-size-fits-all approach here (we’re not selling hats), so we’ll work closely with you to figure out what makes the most sense for your brand, your budget, and your big idea.
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Successful projects delivered to happy clients!
Over 1,000,000 individual toys created!
Over 8,000 individual trees planted to offset carbon emissions and do our bit for the planet!
Google 5 Star reviews from happy clients.
