Hello@customtoys.com
01304 806 960
Our team of designers, strategists, creatives... and Charlie, based in Kent. United by a love of great characters, strong coffee, and questionable snack choices. Our custom plush makers bring your ideas to life with just the right mix of brains, chaos, and charm.
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HOTcraze was where it all began. Towards the tail end of its whirlwind growth, we stumbled on the product - the one clients couldn’t get enough of. So, in 2015, Custom Toys was born. A family-run spin-off that took that idea, niched down, and built a plush-powered marketing machine that brands actually remembered. We turn your ideas into tangible, huggable, collectible proof that your brand has personality. We’ve done this for over a decade. So yes, we do know what we’re doing. And no, we won’t let you make something weird. Unless it’s weird on purpose… no judgment.


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Behind every toy is a team of quietly brilliant people who make it real. Our UK designers and seamsters bring the ideas to life, our production experts keep it all on track, and our incredible plush manufacturers in China, craft each piece with care, precision, and a ridiculous amount of skill.
We couldn’t do this without them, and honestly, we wouldn’t want to.
Whatever your end goal - whether it’s charming potential clients, making your mascot the unofficial mayor of your next trade show, or simply not handing out another sad tote bag, we’ve got a solution for that. In fact, we’ve probably got five. There’s no one-size-fits-all approach here (we’re not selling hats), so we’ll work closely with you to figure out what makes the most sense for your brand, your budget, and your big idea.
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Successful projects delivered to happy clients!
Over 1,000,000 individual toys created!
Over 8,000 individual trees planted to offset carbon emissions and do our bit for the planet!
Google 5 Star reviews from happy clients.
