Hello@customtoys.com
01304 806 960
Because no one ever followed up with the guy who gave them a flyer and a sticky sweet. But a grumpy looking collectable bear with a QR code in its back? That’s gold.
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We help brands stand out at events by turning their mascot, logo, or weird internal in-joke into a collectable figurine people actually want. Then we bake in smart tech so you know who took it, when they scanned it, and what happened next. It’s not just a giveaway. It’s a lead-gen machine disguised as a toy. If your current swag isn’t working overtime, why are you still paying for it?
Clients have seen up to a 36% giveaway-to-lead rate - which is the marketing equivalent of finding out your freebie just got promoted to Sales Rep. We've had clients win “Most Leads” at major expos. Visitors scan the code. They follow up. They message you weeks later with “We still have your dragon on the office shelf!” And suddenly, your brand’s the one that stuck - not the one responsible for yet another sad swag bag full of landfill-bound regrets.
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We’ve had projects where expectations weren’t just met, they were politely elbowed aside and spectacularly outshone. One event saw our client’s stand engagement increase by a staggering 18 times. Yes, that’s not a typo. Eighteen. Times.
Turns out, giving people something memorable and huggable goes a long way in making your brand stick.
Every scan, every click, every booked demo - logged straight into your CRM. No more guesswork, no more vague post-event summaries. Just measurable data that shows exactly what your figurines delivered.
So when the team asks, “Was it worth it?” you’ve got the numbers to prove it.
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This isn’t just a nice video. It’s a glimpse at how your event presence could go from forgettable to unforgettable. If your current swag isn’t sparking conversations, follow-ups, or a suspiciously high number of “Where did you get that?” messages - it might be time for a rethink. Hit play to see how brands are turning custom figurines into lead magnets, conversation starters, and mini marketing legends. Your brand could be next.
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We took 200 of them to our stand. We had the plushies on display, and we’d give them away to people that were having conversations with us. And… We. We’re. Mobbed. People were seeing people carrying them around, and saying “Oh my gosh, where did you get that? I need one! We actually won an award for lead generation at [Salesforce] World Tour!
- Performa IT
Got a design ready to go? Send it over and we’ll jump into modelling. If you’ve just got is a rough idea, a brand concept, or even just some character names in a notebook, don’t worry - our in-house team will take it from there. We’ll start by creating concept sketches based on your brand, product or message. Once you're happy with the direction, we build 3D models for your approval, making sure everything looks right (and can actually be manufactured). From there, we move into production. Whether you bring us finished artwork or a basis of an idea, we’ll guide you through every step. No design team needed. No stress required.



Whatever your end goal - whether it’s charming potential clients, making your mascot the unofficial mayor of your next trade show, or simply not handing out another sad tote bag, we’ve got a solution for that. In fact, we’ve probably got five. There’s no one-size-fits-all approach here (we’re not selling hats), so we’ll work closely with you to figure out what makes the most sense for your brand, your budget, and your big idea.
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Successful projects delivered to happy clients!
Over 1,000,000 individual toys created!
Over 8,000 individual trees planted to offset carbon emissions and do our bit for the planet!
Google 5 Star reviews from happy clients.
