Why do companies use mascots?

The use of mascots in marketing material isn't exactly a new concept. In fact, mascots have been used by businesses for years as an effective means of promotion. Interestingly however, in recent years, the use of mascots has seen a big boom in popularity, as businesses have used them as a way to help them stand out in a crowded market and connect with consumers in a more personal and engaging way.

With the meteoric rise of social media platforms, the age of Instagram and Twitter, consumers are constantly looking for interesting and unique content to share with their friends and followers. 

And honestly, what better way than with a well-designed mascot?

Not only will they provide something visually appealing that users may be more likely to share on social media, i'm looking at you Aleksandr, but they can help to spread awareness of your brand and reach potential new audiences.

What about the increased focus on customer experience? 

In today's market, businesses are relentlessly searching for ways to stand-out from their competition and provide a better experience for their customers. A mascot can help to create a more personal and engaging experience for customers, whilst helping to build that ever-important brand loyalty and customer engagement factor.

In addition to helping businesses stand out and connect with consumers, mascots can also be an effective way to promote specific products and services. What's really more memorable, another sales pitch - or a Meerkat in a smokers jacket? Enough said. 

So there you have it. The rise of the company mascot is a reflection of the increasing importance of branding and customer experience in the business sphere. As consumers become more savvy and more discerning, businesses are turning to mascots to help them stand out and connect with their audiences in a more engaging and effective way.

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